MANHASSET HILLS, N.Y., Jan. 17, 2017 /PRNewswire-iReach/ — PropMix.io, an Innovation Incubator portfolio company, announced the general availability of RE CogFab – Real Estate Cognitive Fabric, the first Artificial Intelligence platform-as-a-service for Real Estate. Using the cognitive fabric PropMix is making available new cognitive insights such as Propensity to Sell/Buy, Best Fit Home, and deep analytics for agents and brokers, adding Instant CMA to its next-gen IDX and live CMA app – iCMALive, and providing PropMix Glocal Bridge APIs and international property insights.
RE CogFab is developed in partnership with CogNub Decision Solutions – a cognitive analytics and decision solutions provider. Leveraging the fabric, PropMix has released insights and analytics for agents and brokerages to understand their market performance and competitive positioning, to determine Propensity to Sell/Buy – customers who are going to sell/buy a home soon, and to identify the best fit homes. Propensity to Sell/Buy scores assigned to each home owner helps the agent focus on the leads that really matter. PropMix also announced the availability of variants of its CMA Comps insight such as Best Fit Home, Similar Homes, and Match My Home, all of which enable a user or agent focus on the right homes among the hundreds of listings that are available within a target geography.
“PropMix’s Real Estate Cognitive Fabric will enable us to combine data from various sources – local, listings, public records, and more to generate deeper insights that we can deliver to real estate professionals nationwide.” said Jonathan Bednarsh, President and COO at Onboard Informatics.
The new Instant CMA feature of iCMALive App enables an agent to create an interactive and live CMA report and deliver it to a client in a single click with no manual intervention. Predefined agent specific customizations and branding are automatically incorporated along with a Fair Market Value for the home determined using PropMix’s cognitive insights engine. An automated CMA such as this can be followed up later with a detailed customized CMA report if the lead advances to the next stage in the selling process. This new feature builds on iCMALive’s fundamentally different perspective to CMAs – live CMAs that react to market activity and interactive and collaborative CMAs that engage the seller.
With a strategic partnership with Indunia International, PropMix is enabling non-resident Indians in the US to leverage their local realtor relationship to make investment decisions about properties in India. Similarly, investors in India will be able to invest in the US real estate market using recommendations from big data and cognitive insights.
“We use the PropMix glocal bridge to extend the reach of builders and brokerages who have signed up on our Indunia marketplace. The integration enables us to surface Indian property information and insights to millions of realtors in USA and empower them to leverage the relationship with their local non-resident Indian clients”, said DK Aggarwal Co-founder of Indunia International and Chairman and Managing Director SMC Investment & Advisors. “The integration of PropMix glocal bridge also powers permission based USA property information along with big data and cognitive insights on our marketplace, which enables HNIs in India to make informed real estate investments in USA. PropMix is an ideal solution that has opened up the markets for both Indian and US buyers, brokers and builders”
Realtors will now be able to tap into their local ethnic community relationships by providing property insights across continents in their portals using the PropMix Glocal Bridge API.
“PropMix is leading the new wave of innovation in global housing and mortgage industries by amplifying high value apps that leverages cognitive insights from real estate big data and realtor knowledge”, said Dr. Umesh Harigopal, CEO of PropMix.io LLC. “This strategy will help realtors, brokers, appraisers and lenders become essential as we augment collective human intellect with machine cognition”.
About PropMix.io LLC USA
PropMix.io LLC, an Innovation Incubator Inc portfolio company, offers a ground-breaking Real Estate Smart App Development Platform that enables the Real Estate ecosystem to easily consume and monetize data and insights and build Smart Apps. Strategic partners include Software Incubator and Cognub Decision Solutions the first decision science company in Real Estate. Built on industry open standards based Platform as a Service (PaaS) for global scale and bulk sync, PropMix.io empowers users to engage with data, make decisions using insights and build the Real estate future. Headquartered in New York, we also have presence in Boston MA, Leesburg VA, Freehold NJ in USA and Trivandrum, Kerala in India.
Media Contact: Sakeer Hassan, PropMix.io, 7329799507, sakeer@innovationincubator.com
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